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Meet Dr. Roy
The routines kept getting longer. The results didn’t.
I’m Dr. Roy Dagher, an aesthetic doctor and skincare formulator, with training in Medicines Development at King’s College London and experience in the pharmaceutical industry.
What I kept seeing had nothing to do with skin type, or genetics, or age. People were overwhelmed. Too many products, no clear sense of what to combine with what, and because of that, routines they could not keep up.
That last part is the one that matters. In skincare, consistency matters more than complexity. A complicated routine is not just harder to follow; it quietly stops being followed at all.
The principle
Fewer steps, each one working harder.
The conviction I ended up with was the opposite of where the industry was going: skincare needed fewer, harder-working steps — not more products.
It was never about a number. Simplicity is the principle. Every formula has to have a clear purpose, and wherever possible it should do more than one job. If a step does not genuinely earn its place, I do not want to add it simply to expand the range.
That is the core. Targeted steps — like a dedicated cream for the eyes — join the routine only when they earn their place.
I would rather make fewer products people use consistently than a dozen that sit on a shelf.
The standard
What earns its place.
The same test applies to what goes inside the bottle. An ingredient has to earn its place, and so does a product. Nothing goes in because it is trending, or because it gives us another claim to put on the label.
I won’t put a number on a result I can’t support for the finished product, and I won’t tell you a formula does something because one ingredient in it did something in a study.
And if a step would not add anything for your skin, I would rather tell you that than sell you one more product you don’t need. If you are not sure, ask us before you buy.
Shop the routineIn a world that tells you to do more, apply more, and buy more, we say: pause, breathe, and be.
Dr. Roy Dagher — founder, Breeze & Be